Carsales wants to attract a new generation of car buyers by telling snapshot stories about their next – or first – set of wheels.
The automotive classifieds business has developed a new MyFeed for OEM brands to post bite-sized short stories of their models.
Hyundai Australia is the first brand to take advantage of the feature which will distribute those stories using algorithms developed by Carsales in-house to target its iPhone app users.
Consumers who search for certain makes and models will receive MyFeed Story videos based on those criteria, their preferences and search history.
OEM brands are currently being offered a free trial of MyFeed with the purchase of a “Homepage Buyout”
Lauren Smith, the Carsales group general manager for OEM and media products, says MyFeed Story is designed to add intuitive video and value to the buying experience.
“These bite-sized content updates have become second nature to younger demographics and time-poor consumers,” she says.
“MyFeed Story is currently available on iOS App, with plans to add Android and mobile web in the future and we’re excited to see how brands will leverage this new format to drive this style of consumer engagement in a contextual environment,” Smith explains.
“In its very early stages, we’re thrilled to have Hyundai on board and excited to be providing automotive brands with an interactive format to reach in-market buyers and their target audiences,” she adds.
“At this stage, we don’t have a timeframe for adding our other sites and apps to the mix but this could definitely be a consideration in the future,” Smith concludes.
Join the conversation