Two businesses are merging to create Australia’s largest multi-platform automotive media brand, across digital, print, radio, television and social channels.
Automotive publisher CarAdvice.com is merging with the assets of the Drive Network, effective immediately.
“Today’s merger cements CarAdvice’s position as Australia’s leading new car content publisher,” says CarAdvice.com chief executive officer Andrew Beecher.
The merger with the Drive Network increases the relevance of CarAdvice to manufacturers through a greater audience scale.
“The Drive brand is well-known and loved in Australia and we are excited to see our world-class content extend into print,” adds Beecher.
CarAdvice.com founder and director of content Alborz Fallah says CarAdvice remains focused on delivering premium automotive content and connecting the audience with new cars.
The Drive brand operated as a joint venture between Fairfax Media and experienced automotive industry executives, with original editorial and listings in publications such as The Age and the Sydney Morning Herald.
“I am thrilled to see Drive have the opportunity to extend our innovative dealer lead model to CarAdvice’s online audience, and look forward to working with the team,” adds Drive network chief executive officer Chris Polites.
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