Car subscription Carly will be extended to New Zealand through Collaborate Corporation and Turners Automotive Group.
The internet domain name carly.co.nz has been secured and the New Zealand intellectual property office has accepted the trademark for ‘Carly’ in classes in 9, 39 and 42.
Collaborate has confirmed it has secured key registration to facilitate the launch after Turners invested NZD $1.08m (AUD $1m) into the corporation and the intention to launch Carly jointly.
Carly is a recently launched car subscription by Collaborate, but the company’s core business is DriveMyCar, an Australian peer-to-peer car rental platform.
Site visits and launch workshops have been conducted in New Zealand, and negotiations are proceeding well.
Carly offers access to a range of new and used vehicles and includes insurance, registration and maintenance packaged into a single monthly payment with no long-term commitments.
Collaborate launched Carly in March 2019 and announced that Turners had joined as a strategic investor of Carly. The launch allows Collaborate to leverage its existing investment in the technology platform supporting Carly and access the New Zealand market with the support of Turners.
“New concepts such as peer to peer car rentals and car sharing are a part of the future and provide a new revenue opportunity for car dealers and other industry players,” Turners chairman Grant Baker says.
Turners chief executive Todd Hunter adds that the investment in Collaborate makes sense for both companies and is excited about the partnership.
Carly subscribers can start, pause and stop their subscription and ‘switch’ cars as their needs change. This could be a short-term switch to a vehicle more suitable, or a long-term switch to cater for increasing family size.
“We are delighted to be working with Turners, New Zealand’s largest seller of cars and a well trusted brand, to accelerate the growth of vehicle subscription in Australia and New Zealand,” Collaborate chief executive Chris Noone says.
“We are leaders in our respective market sectors and have much to contribute to each other’s success.”
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