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Car dealer cashing in through social media

Sophia Wang · 0 comments
@wiresonly

The era of the digital age has truly evolved, with people now selling cars straight from a few pictures on Instagram.

Car dealer RD Whittington sells cars through his Instagram account @wiresonly and is now the go-to account for celebrities and chief executives that want high-performance, expensive, high-horsepower cars typically from Europe.

Whittington’s first car sold on Instagram was a rare, six-wheeled Mercedez-Benz G63 AMG 6×6. The buyer asked if it was for sale, then asked to see the interior before deciding he wanted it.

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Sales are based only on a single photo, or 10-second video clip, with millions of dollars worth of luxury cars sold through the Instagram account, which started in 2015.

Whittington’s clients include ASAP Rocky, Chris Brown and Jamie Foxx. Taylor Swift’s team called to borrow a Bugatti Veyron to crash into the Rodeo Drive set for one of Swift’s music videos.

The vehicle was later sold to rapper Tyga.

He is opening a dealership in Beverly Hills to cater for his clients.

“They can shop anywhere,” Whittington says. “They want someone they can trust.”

“There are no hiccups. RD is beyond,” Jamie Foxx says. “He makes sure not just that the car is okay, he makes sure everything is okay.”

Whittington says his phone is always on.

“A lot of my clients operate at night and only at night. If you miss that call, you might miss $1 million.”

@wiresonly currently sits at 104,000 followers on Instagram.

Sophia Wang

Sophia Wang is a journalist for AutoTalk and is a newcomer to automotive journalism. She is a graduate of English and Media, Film & Television from the University of Auckland. She lives in Takapuna, North Shore with four flatmates and only one carpark. When she isn’t writing exciting automotive stories, she’s probably at the gym, telling everyone she’s going to the gym, watching reality TV, or catching up with friends.

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