Cadillac to expand ANZ network with Melbourne and Brisbane dealers

Cadillac Australia and New Zealand plans to expand its retail footprint with new dealer locations in Melbourne and Brisbane, as it grows its all-electric luxury line-up in the region.

The move will add to the brand’s existing Experience Centres in Sydney and Auckland, increasing customer access across key markets as it builds out its presence.

General Motors Australia & New Zealand managing director Jess Bala says the expansion reflects growing demand for the brand’s EV offering.

“Following the growth of our EV line-up in Australia and New Zealand, our customers are telling us they want more ways to experience Cadillac – and partnering with trusted local experts allows us to do just that,” Bala says.

“Adding new dealer locations in Melbourne and Brisbane, along with our Experience Centres in Sydney and Auckland, is expected to provide more access for our customers in more locations.”

Cadillac opened its Auckland Experience Centre in April 2025, opting for a non-traditional inner-city location on Karangahape Road rather than a conventional automotive retail strip.

The two-storey site was designed as a customer-focused space combining vehicle display, delivery, personalisation and servicing, aimed at engaging buyers throughout the ownership journey rather than acting solely as a showroom.

In Australia, Cadillac opened its Sydney Experience Centre in November 2024 at Rosebery Engine Yards.

The Sydney site mirrors the brand’s experience-led retail approach, hosting customers in a premium environment designed to showcase Cadillac’s all-electric range.

The brand has used the Experience Centre model to support its shift to an EV portfolio, led by the Lyriq, which is offered in Luxury and Sport variants.

Further models include the performance-focused Lyriq-V, as well as the Optiq and Vistiq, all built in factory right-hand drive for the local market.

Cadillac says further details on dealer partners and its broader network rollout will be announced in the coming months.