BYD Australia and New Zealand appoints Kate Hornstein as chief marketing officer

BYD Australia and New Zealand has confirmed that Kate Hornstein has been appointed as the company’s chief market officer as it transitions to a fully factory-backed distribution model.

Throughout her time as head of marketing at EVDIRECT,  Hornstein has been instrumental in shaping BYD’s presence in Australia from day one.

Hornstein has helped BYD become one of Australia’s fastest-growing automotive brands, driving over 40,000 vehicle sales since launch alongside a string of product launches, including the SEALION6, SHARK6 and SEALION7. 

She will lead BYD Australia’s local marketing strategy as it expands its national retail footprint and accelerates access to new energy vehicles.