The latest VFACTS data has revealed the strongest July for vehicle sales on record, reflecting ongoing buyer confidence in 2025.
Australians continued to show strong demand for new vehicles in July 2025, with 103, 097 delivered – up 3.6% on the same month last year.
The Toyota Hilux led the market with 4676 registrations, followed by the Toyota RAV4 (4415), Ford Ranger (3930), Ford Everest (2425), Isuzu D-Max (2351), Toyota Prado (2339), Toyota Land Cruiser (2322), Chery Tiggo 4 (2065), Toyota Corolla (1963) and Hyundai Tucson (1914).
Federal Chamber of Automotive Industries chief executive Tony Weber said the result highlights both robust underlying demand and a positive outlook among new vehicle buyers.
“We are now seeing confidence return to the market, supported by a recent interest rate reduction and anticipation of further easing,” Weber says.
“Consumers are responding with interest across most segments, particularly utes and SUVs.”
Plug-in hybrid electric vehicles (PHEVs) are experiencing a period of rapid growth, with sales up 183% year to date.
“With more than 50 models available in 2025, plug-in hybrids have emerged as an important transition technology for many Australians, particularly those in regional areas or those with limited access to charging,” Weber says.
“They offer the ability to drive short distances on electric power while retaining the flexibility and range of a conventional engine,” he says
Despite the wide range of EV choice, sales have stalled, remaining below 8% of new vehicle sales in 2025.
The long-term trend for SUVs over the passenger vehicle segment continues, with the passenger sales down 27% year to date.
“For every two passenger vehicles sold so far in 2025, about nine SUVs have been sold. In July, there was only one sedan in the top 20 models, the Toyota Corolla,” Weber said.
Toyota was the market leader with sales of 21,722 during July, followed by Mazda (7452), Kia (7402), Ford (7279) and Hyundai (6687).
Sales in the Australian Capital Territory were up 1.6% on July 2024 to 1441; New South Wales was up 1.9% (30,940); Northern Territory was up 10.6% (1047); Queensland rose 8.9% (22,806); South Australia fell 1.4% (6824); Tasmania decreased 1% (1548); Victoria was up 3.1% (27,496) and Western Australia rose 3% (10,995).
Key points:
• The July 2025 market of 103,097 shows an increase in new vehicle sales of 3,611 (3.6%) compared to July 2024 (99,486). There were 27 selling days in both July 2024 and July 2025 resulting in an increase of 133.7 vehicle sales per day in July 2025.
• The Passenger Vehicle Market is down by 3345 vehicle sales (-19.3%) over the same month last year; the Sports Utility Market is up by 6489 vehicle sales (11.5%); the Light Commercial Market is up by 722 vehicle sales (3.3%) and the Heavy Commercial Vehicle Market is down by 255 vehicle sales (-6.6%) versus July 2024.
• Toyota was market leader in July, followed by Mazda and Kia. Toyota led Mazda with a margin of 14,270 vehicle sales and 13.9 market share points.
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