Burson Auto Parts has opened its first store outside of Australia.
Bangbon, Thailand is the home of Burson’s first store to supply central Bangkok with tools, parts and accessories to the local aftermarket.
The new store is 1600 square-metres in size with multiple levels, OE parts and accessories as well as aftermarket products, which will be delivered using conventional cars or on scooters.
Burson Thailand has 11 staff, which will grow as more than 20 additional stores continue to open in the region, including several in the later half of 2018.
The Bangbon store was opened on Friday with an official blessing from Thai Monks which included eating a meal inside.
Burson Thailand general manager Darryl Gray says opening in Bangkok is an enormous undertaking.
“No foreign company has managed to establish a multi store operation in the Thai auto parts market, which is composed mainly of small operators with one or two stores,” he says.
“Thailand has a mature automotive market with a good supply chain,” Gray explains.
“We plan to open a number of stores in Thailand this year and to eventually have more than 20 stores selling premium international brands alongside local brands.”
Easily recognised brands include Kincrome tools, Armour All car care, Sparco accessories, VHT paint and oil brands like Castrol, Shell and Penrite.
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