Sales of Subaru’s BRZ sports coupe have revealed some departures from the brand’s traditional sales trends.
Victoria, Western Australia and South Australia are proving exceptionally strong markets for BRZ, selling well above the usual Subaru ratios.
Victoria accounts for 17% of BRZ sales, compared to the average Subaru figure of 12% across all other models.
WA is also a strong BRZ performer, with 13%, versus 8% on the rest of the Subaru range.
SA represents 9% of BRZ sales, against 6% for the balance of the range.
However, the figure is starkly reversed in Tasmania, which only accounts for 1% of BRZ sales, compared to 3% for the range.
Nick Senior, managing director, Subaru Australia, says: “It goes to show that Tasmania prefers their All-Wheel Drive Subarus!”
He added: “The over-representation of BRZ sales in Melbourne and Perth is not a surprise. “Historically, performance WRX and WRX STI sales have also been significantly stronger in these regions.
“Indeed, the surge in WRX sales, which began in 1997, was first noted in Perth, then Melbourne.”
Join the conversation