Infiniti Centre Brisbane, Queensland’s first official Infiniti dealership, is now open.
Located at 5 James Street, the dealership is placed within Fortitude Valley’s luxury automotive precinct.
The centre’s six-car showroom features a complete concierge service and has been designed to Infiniti’s IREDI (Infiniti retail environment design initiative) standards in conjunction with leading architectural firms Graphos Architects from Melbourne and Brisbane’s McKerrell Architects.
Infiniti Centre Brisbane is the second facility of its type in Australia, the first being Infiniti Centre Sydney, which opened in September.
Infiniti Centre Brisbane follows the layout the brand has adopted in Australia. It’s a showroom design that reflects the exclusivity of the Infiniti marque and comprises three parts: a lounge, a lobby and a gallery, the latter showcasing a selection of Infiniti’s luxurious and sporting model range.
Kevin Snell, general manager of Infiniti Cars Australia, says Infiniti has adopted a more considered approach to the local retailing of its luxury cars, a choice based on findings from extensive local research.
“Australian luxury car buyers want three things: a confident brand that engages them and one that matches their values; a dynamic luxury car that excites them; and an ownership experience that is based on respect and recognition, one that continues throughout a customer’s complete period of ownership.”
“Our newest retail showroom, Infiniti Centre Brisbane, has been designed to meets these needs. I’m confident our refreshing approach to luxury car buying will be welcomed by our new customers,” he says.
Infiniti, the performance luxury car brand from Japan, officially entered the Australian luxury car market in September this year. The company’s two launch models, the Infiniti FX performance crossover and Infiniti M sedan, were joined this month by the dynamic Infiniti G37 Coupe and G37 Convertible.
More exciting new models are set to join the Australian range from 2013.
Infiniti Centre Brisbane is owned and operated by leading national automotive retail group A.P. Eagers. The company is spearheading Infiniti’s retail ambitions in the state of Queensland and the opening of Infiniti Centre Brisbane brings a long-awaited new choice for luxury car buyers in Queensland.
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