Australian motorists have named Bridgestone as ‘Australia’s most trusted tyre brand’ for the seventh consecutive year in the annual Reader’s Digest most trusted brands award.
Bridgestone is the only tyre company to win this title since the tyre category was introduced in 2014.
The Reader’s Digest most trusted brands survey is conducted by independent research firm Catalyst, and saw nearly 2,500 Australian respondents in the 2020 appraisal across 70 categories. The research showed that reputation, reliability and quality were key considerations relating to a consumer’s trust.
Reader’s Digest Australian editor-in-chief Louise Waterson says being a most trusted brand is a great achievement, well deserving of acknowledgement. Consumers appreciate being able to turn to brands they trust, especially in challenging times.
“This is an unprecedented time in history right now and trust has never been more tested in our community. Consumers have turned to those trusted and familiar brands to protect themselves and their families,” she says.
Bridgestone Australia and New Zealand managing director Stephen Roche says building trust is at the core of Bridgestone’s operations.
“More than ever, we are seeing how trust is crucial to Australians, and we’re honoured to maintain the trust we’ve earnt with Australian motorists over the past seven years with safe, reliable tyres, great service and meaningful contributions to the community,” Roche says.
The company says its corporate social responsibility (CSR) commitments under Bridgestone’s global ‘Our Way to Serve’ initiative – include a 34-year partnership with the Leukaemia Foundation, supporting Road Safety Education flagship RYDA program, Tyre Stewardship Australia participation and many other community driven activities.
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