Bridgestone Australia has created new platform called Tech Check to further build trust between retail customers and its 170 Select Tyre & Auto stores across the country.
Coinciding with the roll out of the video-based Tech Check platform is a refreshed customer promise from Bridgestone Select Tyre & Auto stores to ‘Go With Confidence’ through a commitment to transparency.
Through a Bridgestone Tech Check SMS, customers will receive a 60-second video directly from the technician working on their car with an upfront condition report and be able to get an expert mechanic’s commentated viewpoint of their vehicle with commentary – highlighting what needs repairing now, and what can wait.
According to Bridgestone Australia retail operations general manager Jon Tamblyn the platform is centred around giving the customer knowledge, transparency and continuing to build trust between the store and its customers.
“Many consumers enter the car maintenance process feeling pretty nervous – will they be looked after? And who can they trust?,” Tamblyn says
“The roll out of the Bridgestone Tech Check addresses these questions because we are taking the time to show motorists a view first hand and build that trust through transparency, and providing a way for them to see and even share the video if they want another opinion,” he says.
“Tech Check has been extensively trialled within the network for the past two years, with more than 100,000 videos produced and the feedback we have received from our customer has been overwhelmingly positive.
“It’s giving them the knowledge to make informed decisions about the maintenance of their vehicles and left them feeling confident that they can trust our advice. Seeing really is believing.”
Tech Check is the latest addition to existing initiatives that provide confidence to motorists at Bridgestone Select Tyre & Auto: the Bridgestone Benefits program, Road Hazard Warranty, Tyre Price Promise and Bridgestone’s reputation as Australia’s Most Trusted Tyre Brand in the annual Reader’s Digest awards.
The Bridgestone Select model was launched in 2006 with the intention of setting Bridgestone stores apart from the industry with a more welcoming showroom, and a focus on building trust through transparency.
Built on its foundation as a tyre retailer, Bridgestone Select expanded into offering mechanical and auto servicing in 2010, and has continued to strengthen its reputation – winning multiple awards for customer service, including Canstar Blue’s Most Satisfied Customer award, and Reader’s Digest Quality Service Awards in both the tyre retailer and independent car servicing categories.
Bridgestone Australia and New Zealand managing director Heath Barclay says the launch of Tech Check is another way that the Bridgestone Select channel is setting itself apart.
“Since its inception, Bridgestone Select Tyre & Auto has strived to be different to the industry, building a reputation for convenience, value, transparency and trust. Tech Check is another way that Bridgestone delivers on customer needs,” Barclay says.
“Our aim is to make tyre and mechanical servicing simpler, easier to understand and more transparent, and through Tech Check, customers can go with confidence every time they visit Bridgestone Select Tyre & Auto for their tyre and mechanical needs,” he says.
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