More than 100 million viewers tuned in to watch the 2022 Super Bowl being the final game of the 56th American Football championship on February 13, and in spite of the last two years of a challenging market, television commercials for cars were back with a vengeance.
Both the US domestic and foreign car brands spend millions of dollars on television commercials with their advertising agencies for this specific occasion, using well-known actors and celebrities to catch the eyeballs of the Super Bowl viewers.
The overriding theme of this year’s Super Bowl automotive advertising season was vehicle electrification, and even the EV charger manufacturer, Wallbox, homed in on the action.
According to Car and Driver, the General Motors TVC featured Austen Powers character Dr Evil and his cohorts to plug the companies plan to have 30 electric vehicles on sale globally by 2025.
Toyota was keeping up with the Jones (Tommy Lee, Leslie, and Rashida) to spruik it’s all-American 2022 Tundra pick-up truck which competes against full-size units from Ford, Ram and Chevrolet. Nick Jonas also makes a cameo appearance.
EV performance brand Polestar made its first Super Bowl Foray according to Car and Driver, which says the brand will launch the Polestar 3 electric SUV in the North American market later this year.
The BMW Group also used star power to plug its future EV line-up in the form of Terminator Arnold Schwarzenegger portraying the Greek God, Zeus and Salma Hayek as his wife, Hera.
Kia used a cute little robotic puppy to tell a tale about its 2022 EV6 GT-Line AWD, the spot was called “Live fully charged.”
The Nissan television commercial for the Super Bowl broadcast engaged Schitts Creek actor Eugene Levy to spruik the 2022 Nissan Z sports car and his co-star Catherine O’Hara followed suit in the 2022 Ariya EV crossover.
Online used car platforms Carvana and Vroom were also amongst the Super Bowl television commercial fray for 2022.
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