Capricorn, Australasia’s largest automotive cooperative, is joined by more than 21,000 businesses across Australia and New Zealand.
Capricorn has introduced supports covering access to suppliers and parts, operations and service data as well as financial assistance, business protections and industry networking events.
These services have one goal – helping to make Capricorn members’ businesses stronger.
The cooperative has supported the Australian automotive aftermarket since the 1970s, and New Zealand for more than 20 years.
A new brand positioning statement has been created to reflects its commitment to providing services, support and value to all Capricorn members and preferred suppliers – Stronger with Capricorn.
Group chief executive David Fraser says the advantages of being a Capricorn member have grown far beyond making their businesses easier to operate from purely a business transactional point of view.
“While making business easier for our members is important, Capricorn provides far more than that. Our new brand positioning outlines Capricorn’s unique ability to champion member business improvement by leveraging our extensive and member exclusive products and services.
“Supporting our members’ businesses and helping to make them strong is fundamental to ensuring a positive and sustainable future. Making your business ‘Stronger with Capricorn’ is without a doubt the major advantage of being a Capricorn member,” Fraser adds.
The new Stronger with Capricorn brand positioning will be visible across all Capricorn online and print media advertising along with promotional documentation during 2020.
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