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Hyundai Motor Company Australia has replaced its chief executive for newcomer Jun Heo.
Outgoing CEO JW Lee will move back to South Korea to take-up an international market role within Hyundai head office, as his successor joins the Australian operation from a position as head of Hyundai’s India and Asia Pacific region.
Heo says as far as market share, brand history and popularity are concerned, “across the portfolio, Hyundai Australia is seen as one of our company’s most successful markets globally.”
“We will continue to play a key role as we develop our organisation as part of HMC’s global strategy. I look forward to working with the Australian team as we challenge the market in the future, through a dedication to progress, customer care and world-beating products,” he says in a statement.
JW Lee joined Hyundai Australia in 2016 and has overseen the launch of several milestones for the brand including the revered N performance sub-brand, the arrival of the Genesis luxury vehicles and sub-brand, as well as the maturity and increased market share of Hyundai’s core vehicles, and the launch of its first electric vehicle the Ioniq and Australia’s first electric SUV, the Kona Electric.
At the time of his appointment, Lee described joining “the Australian operation as we enter the most exciting time in our company’s history”.
“Australia is one of the world’s most successful Hyundai markets in terms of overall market share,” Lee added.
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