
A new managing director has been appointed to Audi Australia – as the incumbent heads off for a major role in the United Kingdom.
Current managing director Andrew Doyle is departing in March next year to take up the role of director at Audi UK.
For the past four years, Doyle, an Australian citizen, has led the brand through continuous grown, and grown the retail network to 40 sites nationally.
He is also a director of the company’s retail business, Audi Centre Sydney, and a founding Board Member of the Audi Foundation in Australia.
Doyle’s successor will be Cian O’Brien, an Irishman, who will take over as in early April 2017.
O’Brien is currently the director of sales for Audi UK, a position he has held for two years.
Before Audi UK, O’Brien held positions as brand director of SEAT Ireland, manager of aftersales and fleet operations manager.
This year the brand is expecting further growth of around 7% in the Australian market, according to Doyle.
“I’m sad to be leaving such a strong team and retail network in Australia after what feels like a very brief four years at the helm, however I‘m confident that Cian O’Brien will step quickly into the role of Managing Director and will continue to drive our vision of sustained growth in Australia for the Audi brand, supported by a year of benchmark new product launches like the Audi Q2 and Q5 models,” Doyle says.
“I’m also extremely excited to take on another new challenge within our great brand, leading Audi’s fourth largest world market – the United Kingdom. It’s a really fantastic opportunity for me.”
Doyle leaves Australia with his family at the end of March 2017, taking with him more than 24 years’ experience in Premium Automotive OEM operations.
Immediately before his role as managing director of Audi Australia, Doyle was the director of Audi in Ireland and general manager sales at Audi Australia. Prior to this time, Doyle spent 13 years with the BMW Group in both Australia and Canada.
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