The Cupra Born battery electric car is fully charging toward being this year’s best-selling European BEV with 500 units already sold in Australia.
Response to the initial allocation of 400 Borns made available for sale online before Christmas was such that a total 600 and then 700 were allocated by the factory. Of those some 500 have sold and ordering is now unrestricted.
Cupra Australia says the rear-wheel-drive Born hatchback is not only the first the first relatively affordable BEV of its type to reach this market, but it has the longest range for the most attainable price: up to 511km between recharging for $59,990 plus on-road costs.
In states and territories such as NSW and ACT the drive-away price is within $2,500 of that sum, before region-specific incentives are applied. Where incentives are applicable, the drive-away price could fall below the RRP.
Built on a dedicated BEV platform – called MEB – the Born has been raised from the ground up to deliver not only 7.0-second 0-100km/h straight line speed, but most importantly driver engagement through the steering and rear-drive chassis according to the brand.
This is supported by 19- or 20-inch alloy wheels, optional wide Michelin Pilot Sport 4 tyres, and a high level of standard technology and luxury for the price.
“Customer response has been immediate, which has been recognised and rewarded by our factory with increasing allocations of a car in hot demand in other markets,” Cupra Australia director Ben Wilks says.
“To combine a long 500km-plus EV range with instant electric performance, and controllable dynamics through the sharp steering and rear-wheel drive chassis, places the Born in an exclusive part of the market.
“From range and pricing, to space and driver satisfaction, the Born will be the most important vehicle that Cupra launches as it defines class leadership,” he says.
Pricing:
| CUPRA Born – | $59,990 plus on-road costs |
| ACT: | $61,990 drive-away |
| NSW: | $62,490 drive-away |
| QLD: | $63,490 drive-away |
| VIC: | $64,990 drive-away |
| SA: | $64,490 drive-away |
| WA: | $66,490 drive-away |
Please note that these drive-away prices do not include state and territory based EV Incentives. Customers may access rebates depending on the state or territory they are living in and other eligibility requirements.
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