In spite of the impact of COVID-19 which saw a market decline of 1.5% in the luxury car market, BMW Group Australia has recorded growth in both brand new and approved used vehicle sales in October.
BMW Group Australia has continued its impressive sales performance in 2020 despite the COVID-19 pandemic and its impact on the automotive market.
The BMW brand recorded 1843 registrations in October 2020, a 3.2% increase on the previous corresponding period.
The Mini brand also saw a 2.7% increase in October 2020 from the previous corresponding period.
To the end of October, five BMW models lead their segments: 3 Series, 8 Series, Z4, X6 and X7.
The 3 Series is up 4%, the 8 Series up 25%, the Z4 36%, the X7 32% and the X6 a remarkable 304%. BMW X models account for 67% of the brand’s overall sales.
BMW M registrations also increased to the end of October. One in five BMW vehicles sold in Australia wear an M badge, which is among the highest in the world.
The MINI Clubman model has seen a more than 27% increase in registrations year-to-date, while the 2020 allocation of the first-ever MINI Electric Hatch has sold out.
In addition to the highest-ever order intake figures both year-to-date and for October, BMW has seen an outstanding 90% increase in sales of premium certified pre-owned vehicles compared with the same month last year.
November will see launch of the all-new 4 Series Coupé, which will be offered in three variants – 420i, 430i and the all-new M440i xDrive.
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