BMW has topped a ranking of the world’s leading companies on reputation.
The car and motorcycle maker passed the Walt Disney Company and Google to take the top spot in Reputation Institute’s 2015 Global RepTrak 100, the world’s largest annual survey of corporate reputations.
“After several years of turmoil tied to the global financial crisis, corporate reputations have begun to stabilize as companies rebuild trust and respect with consumers,” says Jamie Bedard, ceo of Reputation Institute. “Continuing a trend, the companies with the strongest reputations are focused on more than just the products or services they sell, with corporate social responsibility – citizenship, governance and workplace – taking on more importance than ever.”
The only other vehicle manufacturer in the top 10 was Daimler.
Join the conversation