BMW Australia has announced a substantial revision of its most popular model line-up, the 3 Series Sedan and Touring variants. A combination of significantly increased specification levels, reduced option pricing and several feature updates enhance the comfort, convenience and safety of every version of these vehicles, appreciably increasing their customer appeal and real-world value.
Phil Horton, managing director of BMW Group Australia, says the end result means the new BMW 3 Series Sedan and Touring variants are “absolute winners.”
“The 3 Series is lauded for its excellent driving dynamics and beautiful styling, and now it boasts increased specification and more attractive option pricing. Who could ask for more?” says Horton.
The revised specification, option packages and MRLP pricing for the 3 Series follows BMW’s recent announcements regarding a similar reconfiguration of other product line-ups, including the 5 Series and 1 Series. This signals a trend for the European auto-maker, as it widens its customer base through the ever-increasing appeal of prestigious product offerings.
The updates to the BMW 3 Series Touring models are effective from July 2013 production and from August 2013 for the BMW 3 Series Sedan range.
A summary of the host of changes applicable on each model in the 3 Series Sedan and Touring models is outlined below:
Updated features.
– Navigation system business is now standard for the 316i, 318d, 320i and 320d Sedan variants as well as the 318d and 320i Touring models.
– The 328i model for both body styles has been upgraded with Navigation system Professional as well as Internet functionality.
– The BMW ‘Lines” packages (including 18” alloys as standard) are now no cost on 328i sedan and Touring as well as the 335i and ActiveHybrid 3.
– Roller sunblinds for rear windscreen and rear door windows also become part of the standard equipment for the 335i and ActiveHybrid 3.
– All BMW 3 Series equipped with the eight-speed sports automatic transmission will also include a launch control function as standard. This new feature allows maximum acceleration with optimised traction and dynamics from a standstill.
– Further upgrades include a new iDrive controller with touch function as part of the Navigation system Professional.
– The stand alone Lane Departure warning option has been deleted. This feature is now included the in Driving Assistant option that also includes pedestrian and approach control warning – a system that provides a visual and acoustic alert to the driver if the car comes up too close to the vehicle in front. It can also apply light braking action at speeds of up to 50km/h if an impact is imminent.
Optional pricing reduced:
Optional equipment pricing has also been reviewed with impressive costs savings offered on a range of options.
– Active cruise control with stop&go function (not available for 316i and 318d) has benefitted from a $384 reduction.
– Similar revisions have been applied to the unique-in-segment Head-Up display with savings of up to $300, depending on model.
– A saving of around $460 is also available on the HiFi loudspeaker system or the high-end harman/kardon surround sound system as options for the 316i, 318d, 320i and 320d Sedan variants as well as the 318d, and 320i for the Touring models.
BMW ‘Lines’, price reduced on some models; no cost option on others!
– The incredibly popular BMW ‘Lines’ options have also been revised and are now included as a no cost option for the 328i, ActiveHybrid 3 and 335i Sedan and the 328i Touring.
– BMW ‘Lines’ packages – $616 cost saving for 316i, 318d (sedan and Touring)
– M Sport package reduced by $615 for 316i and 318d.
– M Sport package reduced by over $1000 for 328i and $500 for 335i and ActiveHybrid 3
Join the conversation