Dealer management system provider Titan has entered the car subscription space – partnering with car subscription software provider Blinker.com.au, to deliver an industry-based subscription platform to automotive dealers nationally.
“Blinker have demonstrated clearly to us, how their innovative technology is empowering dealerships to strengthen their business,”said Titan’s managing director, Matthew Kroll.
Blinker’s Co-Founders Michael Higgins and Paul Higgins believe that by adding a subscription model to the sales cycle, dealers could help reduce the leakage associated with declined finance applications and indecisive buyers.
Recognising Titan DMS for being a global leader in automotive systems, Blinker’s managing director, Michael Higgins says “we’re proud to be working together with Titan to bring the car subscription solution to more dealerships around Australia.”
Blinker is an out-of-the-box cloud-based platform that allows dealers to transition into the subscription landscape. Pricing strategy, fleet offering, minimum terms, branded documentation, margin boosters – customisation can be made in all areas of the platform.
“By providing greater options for Australian drivers, dealers can better maximise customer conversion through an alternative to the traditional sales model. Through Blinker, it is a model where everyone wins, including the consumer,” Kroll says.
Titan has already worked alongside Blinker to help facilitate sales and implementations for the Blinker platform. This formalisation of the distribution will allow Titan to be far more proactive in assisting the dealer networks to embrace subscription.
“For years now we have been at the forefront of supporting innovation in the franchised automotive dealer space,” Kroll says. “We are pleased to continue to lead the industry through this change by helping to facilitate one of the most significant changes to automotive ownership the world is experiencing.”
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