More than 53,000 motorcycles, all-terrain vehicles (ATVs) and scooters were sold in Australia in the first half of this year, with Honda leading sales of road motorcycles and ATVs. Yamaha led sales of off-road motorcycles and Piaggio led scooter sales.
This figure is 2.4% higher than in the same period last year.
Specifically, road motorcycle sales increased 4.4% to 21,169 units and off-road motorcycles were up by 10.1% to 17,195 units. ATV and scooter sales decreased 4.8 and 13.2% respectively, compared to the first half of 2012.
Only 10,403 ATVs and 4760 scooters were sold in the past six months.
Honda led the sales of road motorcycles with 4177 new units sold. Harley-Davidson came in second with 3893 and Kawasaki in third with 3694. With more new offerings in the road segment, KTM showed significant growth selling 412 units — a 157.5% increase on its 2012 half year sales.
In the off-road segment, Yamaha increased its sales by 4% (4719 units sold) compared to the first half of last year. These sales made them the lead off-road motorcycle producer for the period. Growing by almost 23%, Honda took second place with 4318 units. KTM and Suzuki were third and fourth, with 2644 and 2497 units respectively.
Honda continued to grow its ATV sales — up 3.2% to 3137 units sold — to lead Australian sales of ATVs. It was followed by Yamaha (2061), Polaris (1724) and Suzuki (1127). BRP experienced significant growth (785 units) — up 28.1% compared to the same time in 2012.
Despite a slowing Scooter market, Piaggio sales grew to 763 scooters — up 1.3% from the same period last year—making them the top seller of scooters in the first half of this year. Honda came in second selling 611 units.
Across all segments, Honda is the leading volume manufacturer for the first half of 2013 with 12,243 units sold. It’s followed by Yamaha with 9017 units, Kawasaki with 5,809 units and Suzuki with 5578.
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