First Australian rural Lexus dealership renewed and rebranded

In November 2000 the first Lexus dealership in rural Australia opened in Dubbo, New South Wales.

It has now undergone a comprehensive redevelopment embracing the luxury brands L-Finesse corporate identity.

The dealership has also been rebranded Lexus of Central West to better reflect its geographic reach and customer base across central-west NSW.

The new Lexus of Central West facility brings a purchasing and ownership experience to customers in a region that stretches from Orange and Parkes in the south to Narrabri and Walgett in the north and across to Wilcannia in the west.

It says visitors can experience Lexus through modern décor, prominent natural light, first-class craftsmanship and minimalist yet detailed high-end features, including intricate wooden lattice that is reminiscent of the Lexus spindle grille.

Dedicated under-cover service and delivery zones and a relaxed customer lounge evoke the spirit omotenashi – anticipatory Japanese hospitality that is at the heart of the Lexus brand.

Lexus of Central West dealer principal David Hayes said the new dealership provides customers with the world-class experience for which Lexus is renowned.

“More than ever, these new premises enable us to deliver the highest standards of omotenashi in all areas of our business, enabling us to deliver an amazing experience to our customers,” Hayes says.

“This is a unique advantage for Lexus that involves going the extra mile for our customers at every turn and ensuring they feel welcome and relaxed.

“We take this welcoming approach even further with our one touch experience that assigns each customer a highly trained adviser who assists them from their first visit until they drive their new vehicle and when they need service or follow-up,” he says.

Lexus Australia chief executive Scott Thompson says the Lexus of Central West redevelopment reflected the Dubbo team’s understanding that exceptional experiences and quality top the list of customer demands.

“Lexus of Central West, which serves a large and economically vital part of NSW, epitomises the way successful luxury brands differentiate themselves with quality experiences and service, not just quality vehicles,” Thompson says.

“They are exceeding expectations – not only with impressive facilities, but by anticipating the needs of their customers, treating them with courtesy and providing quality services that are timely and flexible,” he says.