Australia recorded 101,992 new-vehicle sales in September 2025, up 5.1% on a year earlier, as battery electric vehicles reached 11.3% of the monthly market, Federal Chamber of Automotive Industries (FCAI) data shows. Year-to-date sales stand at 914,439, 1.4% lower than the same period in 2024.
The FCAI says electric uptake is showing “encouraging signs” from a low base, with battery electric vehicles lifting their year-to-date share to 8.1%. Plug-in hybrids accounted for 4,491 sales in September, or 4.4% of the market. China remained the second-largest source country for new vehicles in the month.
“There is no shortage of battery electric vehicles on the market in Australia. With more than 100 BEVs and more than 50 PHEVs available, manufacturers have worked hard to provide Australians with high-quality electric vehicles. What is needed now is a stronger focus on encouraging demand, in particular a focus on public recharging infrastructure,” FCAI chief executive Tony Weber says.
“More needs to be done to give mainstream buyers the confidence to consider EVs in the future. We need to move EV ownership beyond early adopters to mainstream Australians if we are to deliver the transition governments and industry are working towards,” Mr Weber says.
“The industry welcomes the Federal Government’s recent $40 million commitment to public charging infrastructure. This is an important first step towards boosting both public and private investment. If the transition is to gain greater momentum, more support will be needed.”
Toyota led the market in September with 18,318 sales, ahead of Ford (8,300), Kia (7,330), Mazda (7,034) and Hyundai (6,501). Toyota led Ford by 10,018 vehicles and 9.9 market-share points. The month’s top-selling models were the Toyota HiLux (5,047), Ford Ranger (4,867), Ford Everest (2,558), Toyota RAV4 (2,554) and Toyota Landcruiser (2,101), followed by the Chery Tiggo 4 Pro (2,048), Isuzu Ute D-Max (1,989), BYD Sealion 7 (1,887), Toyota Prado (1,885) and Haval Jolion (1,881).
By state and territory, sales rose in New South Wales (31,293, up 4.5%), Victoria (26,603, up 8.3%), Queensland (21,929, up 2.1%), Western Australia (11,489, up 8.9%), South Australia (6,634, up 3.3%) and Tasmania (1,762, up 0.5%). The Northern Territory increased to 942 (up 3.5%), while the Australian Capital Territory fell 3.5% to 1,340.
Across market segments, SUVs rose 8.8% year-on-year in September and light commercials were up 10.1%, while passenger vehicles fell 10.4% and heavy commercials declined 14.2%.
KEY POINTS:
- The September 2025 market of 101,992 shows an increase in new vehicle sales of 4,972 (5.1%) compared to September 2024 (97,020). There were 25.6 selling days in September 2024 compared to 24.6 in September 2025 resulting in an increase of 40.2 vehicle sales per day in September 2025.
- The Passenger Vehicle Market is down by 1,511 vehicle sales (-10.4%) over the same month last year; the Sports Utility Market is up by 4,941 vehicle sales (8.8%); the Light Commercial Market is up by 2,183 vehicle sales (10.1%) and the Heavy Commercial Vehicle Market is down by 641 vehicle sales (-14.2%) versus September 2024.
- Toyota was market leader in September, followed by Ford and Kia. Toyota led Ford with a margin of 10,018 vehicle sales and 9.9 market share points.
Join the conversation