An estimated 2,240,000 Australians intend to buy a new car in the next four years — but only 4 in 10 of them would prefer that car to be Australian made.
Compare this to 2002, when more than half of those in the market for a new vehicle said they’d prefer to buy one manufactured here, and it appears that Australia’s automotive industry isn’t out of the woods yet.
The decline in preference for locally made cars is mirrored also among Australians intending to buy in the next 12 months, with the figure sitting at 41.6% (down significantly from 51.4% a decade ago).
However, recent findings from Roy Morgan Research reveal cause for cautious optimism. Over the past 12 months, the preference for Aussie-made cars has crept up, buoyed by an upswing among motorists looking to purchase a new small car.
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