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Audi hosts second consecutive virtual dealer awards

Robert Barry · 0 comments
Audi Centre Sydney (L-R): Paul Sansom (Audi Australia Managing Director), Ashley Horne (General Manager).

Audi Australia has hosted its second consecutive virtual dealer awards event, this year broadcasting in a livestream from the New South Wales Art Gallery.

Audi Australia managing director Paul Sansom says the brand was determined to celebrate the 14th annual dealer of the year awards recognising the achievements of dealers around the country, especially after a difficult year that ended with Audi as the fastest-growing premium brand. 

“It gives me great pleasure to recognise all of our dealers, who continue to set the bar higher each year, even when the game plan needs to constantly evolve according to environment around us,” Sansom says.

Audi Solitaire (L-R): Bill Holst and David Smoker (Dealers Principal), Karl-Heinz Zirkel (General Manager).

“We had to intensify our focus on our customers more than ever before. They relied upon us to protect them, at a fundamental level, but they also challenged us to innovate, to adapt and above all else, bring the best Audi product range we’ve ever had to this market…and then on top of that, bring it all to life through powerful communication.

Audi Alto Central Coast (L-R): Praveen Devarajan (General Manager), George Severino (Dealer Principal).

“I’m equally proud of all of our dealer partners who showed determination, expertise and commitment to our customers. Every person, within every business that represents Audi here in Australia, has such a meaningful and valuable impact on our brand,” he says.

Audi Centre Sydney held its winning streak for the third year running as winner of the Major Metropolitan category. Audi Solitaire claimed first place in the Metropolitan category, while and Audi Alto Central Coast claimed first in the Rural category. 

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In addition to the overall Audi Dealer of the Year categories, the evening celebrated the Audi Foundation award, which recognises engagement with the Audi Foundation’s charity partners, inspiring a real sense of philanthropy within Australian communities. 

Audi Centre Brisbane (L-R): Clinton Wright (Marketing Manager), Chris Chamberlain (Dealer Principal).

Audi Centre Brisbane was the winning recipient, working alongside three Audi Foundation Charity partners over the course of 2020 including RU OK?, The Smith Family, and The Charlie Teo Foundation. 

The award was presented by neurosurgeon Professor Charlie Teo AM. 

The overall winners and place-getters for the 2020 Audi Dealer of the Year Awards were:

1st Place – Major Metropolitan Audi Centre Sydney 
2nd Place – Major Metropolitan Audi Centre Perth
3rd Place – Major Metropolitan Audi Centre Mosman

1st Place – Metropolitan Audi Solitaire
2nd Place – Metropolitan Audi Centre South Brisbane
3rd Place – Metropolitan Audi Alto Pennant Hills

1st Place – Rural Audi Alto Central Coast
2nd Place – Rural Audi Centre Toowoomba
3rd Place – Rural Audi Centre Cairns

1st Place – Audi Foundation Award Audi Centre Brisbane 

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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