A new Audi Centre in Hobart was officially opened on Saturday by state premier, Will Hodgman.
The Audi Centre – part of a $13m Hobart City automotive precinct – has been developed by Errol Stewart of the Jackson Motor Company (JMC).
The new Hobart showroom – at 152-170 Campbell Street – offers display area for eight new vehicles with space for 24 more vehicles in the forecourt. The dealership also offers an Audi lounge as well as dedicated service reception.
The dealer principal is Kristy Stewart, Errol’s daughter. The Stewart family has been a dealer partner of Audi for eight years, with the Hobart dealership first opening its doors in 2006.
JMC managing director, Errol Stewart, says the new showroom provides a fitting representation for Audi, citing the German luxury brand’s continuous success in Australia over the past nine and a half years as one of the key reasons for the family’s decision to invest in the new development in Hobart.
“Audi is a very strong brand in Hobart and it has experienced consistent growth. Our existing dealership had reached capacity and the market has clearly indicated that there is an opportunity to expand our operation,” Stewart says.
According to Audi Australia’s managing director, Andrew Doyle the Hobart project, along with many others which are under construction around the country, represents Audi’s growing strength in Australia.
“Supported by markets like Hobart – which is currently in the No. 2 premium position – Audi will achieve its 10th year of consecutive sales growth in 2014.
“In this time, the brand has sold more than five times its volume and we see Tasmania, and in particular growing markets like Hobart, as a very important part of this development plan for the southern states of the nation,” Doyle adds.
Audi, together with its dealer partners, is planning to invest in new facilities as part of a strategic growth plan in which Audi plans to overtake its major competitors – in the medium term – in Australia.
Construction of the new Audi Centre Hobart began in September 2013 and was completed earlier this month.
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