Are car dealers really set up for an omni-channel future?

Cox Automotive Australia says digital tools and online channels are now a staple of the used car buying journey.

Its counterpart Cox Automotive Europe recently released the March 2023 Consumer Dealer research results which analysed the responses from 3000 car owners and used car dealers.

The research aimed to discover what used car buyer expects from the retailers they interact with and how well their needs are being met.

The responses to the research poses the question: Are car dealers really set up for an Omni-channel Future?

Cox Automotive Australia believes the survey response highlights key questions and trends that are applicable globally relating to the influence of digital channels and tools on how consumers find and choose cars and how retailers interact with their customers.