The Alpine A110 is the winner of the prestigious Good Design award in the product design category in recognition of outstanding design and innovation.
“This is a smart and stylish sportscar that not only pays homage to Alpine’s history, but delivers in terms of performance and design,” praises the Good Design awards jury.
“Clever use of materials minimise weight, which in turn aids performance and fuel consumption. It’s a beautiful looking machine, yet uncompromising in its ability to deliver a true sports car experience. Inside, the use of materials continues the design-led theme form the exterior.”
The annual Good Design awards is Australia’s most prestigious international awards for design and innovation. Dating back to 1958, the awards celebrate the best new products and services on the Australian market.
“This Good Design award is yet further proof that the designers of the Alpine A110 achieved the challenge of designing a car that boasted modern technology and expertise while remaining true to the car’s unique and loved heritage,” Renault Australia managing director Anouk Poelmann says.
“The Alpine A110 is a true design of French-style and elegance which above all places emphasise on agile performance and driving enjoyment without compromising every day comfort.”
The jury judge each entry according to a strict design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact.’
Brighton Alpine dealer principal Mark Avis says it is exciting to see the reaction of customers when they first see the Alpine A110.
“Even more so once the customers have had the experience of driving this unique sports coupe,” Avis says. “The Alpine A110 is a chic and lightweight classic.”
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