Mix the right amount of robust capability and confident stance with a friendly, outgoing spirit and the result is the all-new Ford EcoSport.
That’s the secret formula for the latest global One Ford product – a unique compact SUV that will be previewed at the Australian International Motor Show (AIMS) in Sydney next month.
According to Ford, the all-new EcoSport gives customers accustomed to small city cars, a smart alternative that is about driving fun and freedom, compactness and agility and a contemporary family SUV shape that puts them in command of the road.
“EcoSport is a tough and robust vehicle and a perfect fit for our SUV portfolio, which includes Kuga and the award-winning Territory,” says Bob Graziano, Ford Australia president and CEO.
“EcoSport is great for crowded urban streets and it will inspire customers to seek adventure away from the city too.”
With a contemporary shape and bold front-end treatment, the EcoSport conveys confidence while combining refinement and an adventurous spirit in an intelligent and modern package.
It sports key SUV cues that easily identify it as part of the Ford Australia SUV family – such as the confident stance and command driving position.
The new vehicle from Ford, which will eventually be sold in nearly 100 markets around the world, has the road presence of a larger vehicle.
The EcoSport’s compact footprint is small enough for the city, yet it’s strong and rugged enough for trips to the mountains or countryside.
EcoSport also debuts Ford’s newest EcoBoost engine – a 1.0-litre EcoBoost, which offers the performance of a conventional 1.6-litre engine with less than 140 g/km CO2 emissions. The 1.0-litre has recently been voted the 2012 “International Engine of the Year”.
Ford is introducing its global EcoBoost powertrain technology for the first time in a three-cylinder EcoBoost engine, complementing the EcoBoost engines in Focus ST, Mondeo and Falcon.
Ford Australia believes this combination of style and practicality, along with smart technology, will make the EcoSport a popular choice with customers.
The all-new Ford EcoSport is the first One Ford global product to be designed and developed in South America, marking that region’s increasing importance in Ford’s global product development system.
The creativity behind the new EcoSport was sparked in Brazil, a nation dominated by compact cars, which has become one of the world’s key emerging markets. Like the Ford Australia Design Centre, the design centre in Camacari, Brazil, is now part of a global network of Ford design studios collaborating on new global products.
“EcoSport really shows our commitment to developing our design centres to create global products around the world,” says Graziano.
“Ford Australia showed the way with the new Ranger pickup and now EcoSport joins the stable. Ford produces great design no matter where the studio is based. Having designers based in an emerging, compact-car market obviously helps products like EcoSport stand out.”
More details about the EcoSport will be released closer to launch.
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