AFL fans are more likely than average Aussies to buy a new car.
Roy Morgan Research says that AFL supporters are around 10 per cent more likely to buy a new car within the next four years.
Only five clubs are without a car sponsor.
Around one in every eight fans is eyeing a car purchase before 2019, said the research conducted in the year until June.
Mazda will be the biggest beneficiary, with one in six North Melbourne Kangaroos supporters aiming for a brand new car in the driveway. This puts Kangaroos fans 40% above the norm.
“For auto brands assessing existing sponsorships or looking to sponsor one of the few remaining clubs, understanding the supporter base and their car buying preferences is crucial,” says Roy Morgan’s industry director for automotive, Jordan Pakes.
“Neither of the two most successful AFL teams in 2015 have a national car sponsor on board,” he said.
“Despite marginally lower car buying intention incidence, the Dockers and Eagles still boast 48,000 and the 67,000 supporters respectively who are currently in the market for the new car. Our data shows that supporters of either club are more inclined to be looking to buy a Nissan.”
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