To meet the needs of the booming market for four-wheel-drive parts and accessories, the 2022 Australian Auto Aftermarket Expo (AAAExpo) will debut a dedicated four-wheel-drive (4×4) innovation zone.
A recent Australian Automotive Aftermarket Association (AAAA) study found the 4×4 aftermarket—generates more than $6 billion in revenue from the manufacture, distribution and sales of parts and accessories annually.
It says aftermarket companies are expanding their ranges, improving the quality of their parts and accessories, and investing heavily in everything from production to promotion.
Net revenue from the sale of 4×4 parts and accessories in Australia set to grow by 17.5% over the next few years says the AAAA.
It says that Australians are obsessed with their four-wheel drives, with SUV/4×4-category sales accounting for more than half of the million vehicles sold across the country in 2021, and more than 5.5 million 4x4s currently on the nation’s roads. That presents opportunities for Australia’s more than 2100 businesses servicing the 4×4 aftermarket.
The 4×4 innovation zone will allow 4×4 companies in Australia to share, promote, and sell their latest technology, products, tools and equipment in a unique, industry specific B2B environment.
“There is a huge level of confidence in the market, with companies looking at the volume of sales and the expected growth in the 4×4 aftermarket and seizing the opportunity to expand and improve their ranges. A lot of work has gone into developing new parts, accessories, tools, and equipment,” AAAA chief executive Stuart Charity says.
The 4×4 innovation zone is a unique opportunity for manufacturers, resellers and retailers to get together, see what’s new, and do business,” he says.
Some of Australia’s respected 4WD brands are looking forward to the benefits offered by the new 4WD Innovation Zone and among those companies exhibiting is East Coast Bullbars.
“The Auto Aftermarket Expo is a must attend industry event for East Coast Bullbars, and we’re excited to be part of the 4WD Innovation Zone initiative. We’re looking forward to building relationships with distributors, showcasing our latest products and connecting with potential fleet customers at the show,” ECB general manager Craig Kittle says.
The 4WD Innovation Zone forms one component of the Auto Aftermarket Expo, which co-located with the Collision Repair Expo.
With the theme of ‘The Workshop of the Future is Here’ a total of 250 exhibitors will join more than 8000 trade visitors, across three days to experience the latest parts, equipment and technology and network with industry colleagues.
Visitors will also learn how to survive and thrive into the future thanks to a training and education seminar program with leading industry experts.
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