AAAA and Messe Frankfurt in aftermarket deal
The Australian Automotive Aftermarket Association (AAAA) will promote six key Automechanika trade fairs of strategic interest to Australian aftermarket businesses, following the signing of an international cooperation agreement with Messe Frankfurt, the global operator of 13 major international automotive trade fairs.AAAA executive director Stuart Charity says this strategic partnership with the world leading automotive trade fair brand will deliver benefits to association members who exhibit or visit the Frankfurt, Dubai, Shanghai, Johannesburg, Moscow and New Delhi Automechanika trade fairs, while assisting Messe Frankfurt to significantly raise the profile of the Automechanika brand and key fairs in the Australian market."This agreement presents AAAA members with significant opportunities to more readily access expanding international markets," says Charity.