Australian car subscription software provider Blinker.com.au says it has seen a 52% increase in enquiry from car dealerships since the lockdowns came into effect.
Blinker says the pandemic has led to consumers being more wary of taking on car loans and changes in work habits has contributed to the decrease in new car sales around the country.
Hence Blinker has announced its biggest platform update yet for dealership customers.
The release includes a major design refresh and enhancements to allow car dealerships and OEMs even more control over individual subscriptions.
Blinker says the platform can now be integrated with other third party automotive, CRM and notification software, ensuring the solution fits seamlessly with existing software used by car dealerships.
A new dashboard feature gives each client a detailed overview of their organisation’s subscription program at a glance.
Dealerships can now check credit and fraud risk indicators in real-time with the advanced proprietary credit assessment algorithm.
Blinker chief technology officer Jeremy Gupta says the new platform has been honed through working with dealership groups around Australia to develop a product that suits their specific needs.
“ We have redesigned the platform in response to feedback and insights directly from dealer customers, providing them with the tools to completely own the relationship with consumers,” Gupta says.
“The updates include the ability to have custom branding on communications and tailored subscription plans, whilst we have also introduced a raft of algorithm upgrades to equip businesses with accurate, real-time data to make informed decisions about potential subscribers.
Gupta joined Blinker.com.au in late 2019 and has been heavily involved in the development of this updated cloud-based platform. He was previously CTO at Cox Automotive Australia and specialises in leveraging technology to transform organisations, with a focus on enhancing customer experience.
Blinker managing director Micheal Higgins says the new platform will also see benefits for consumers with car subscription now available at more local dealerships around Australia.
“By far the highest demand we’ve seen is for customers looking to subscribe to hybrid and electric vehicles. With subscription, this means people can stay up to date with the latest in-car technology which we know is the most important thing new car buyers look for,” Higgins says.
