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Alpina

BMW Group buys high-performance Alpina brand

Just as Mercedes-Benz bought the high-performance AMG brand and integrated it into its operation, BMW is acquiring the trademark rights to the Bovensiepen family-owned Alpina manufacturing operation which will become a group-owned brand from late 2025. Based in Buchloe, Bavaria, Alpina Burkard Bovensiepen GmbH + Co.