By Michael Higgins, co-founder and managing director Loopit, a leading provider of car subscription technology for the automotive industry. Higgins will present his workshop on how car subscription has come of age at the AADA Convention and Expo in Sydney on June 14.
Lexus ambassador and well-known entrepreneur Mark Bouris will be speaking at the Eric Insurance closing session of the 2023 AADA Convention & Expo on June 15 at ICC Sydney. As the founder of Yellow Brick Road, Bouris has extensive experience in the financial services industry.
In his opening address to the 2022 AADA convention the association’s chief executive James Voortman says the world has changed profoundly since the last dealer convention in 2019.
A panel of experienced industry marketers at the Australian Automotive Dealer Association Conference have agreed that generating too many dealership sales leads through the digital omnichannel is counterproductive and inefficient and that marketing campaigns need to be targeted at a specific audience and easily measured.
