For more than 112 years Renault has maintained a presence in the avenue des Champs-Élysées the prime retail strip in the heart of Paris.
Louis Renault first opened a showroom at number 51 in 1910 which was refurbished in 1930.
In 1962 the brand moved next door to number 53 with the opening of Pub Renault, which then became L’Atelier Renault in 2000.
The Retail Renault Group (RRG) Paris has renewed the lease of the site for a further nine years and says once again it undergo an overhaul to give visitors and customers alike a brand-new look, more in tune with its time.
RRG says it wishes to shore up its position in the heart of one of the world’s most beautiful avenues.
The site is set to become a meeting place as well as a sales point that provides a new customer experience, feeds into the broader project to ‘return the magic’ on the Champs-Élysées, and act as the epicentre of RRG.
After running a tender process for the refurbishment of the 2,350m2 space, Renault selected French architect, Franklin Azzi.
Azzi says he works with a minimal architecture style, which is resolutely functional and environmentally friendly; a style guided by ‘common sense’.
Construction will take two years to breathe life into the brand’s new flagship in the heart of the French capital.
Upon reopening in 2024, visitors and customers will be able to explore Renault’s new venue, a newly formed laboratory for people to test the full range of the brand’s mobility solutions.
While the new name is still a closely guarded secret, the venue’s architecture and concept will embody the brand’s renewal. The project and the new name of the Atelier Renault will be unveiled in the near future.
From November 7, 2022 visitors and clients will still be able to see the brand’s latest models in a temporary place opened especially for the duration of the refurbishment at 33 avenue des Champs-Élysées, Paris.
This venue will also house The Originals Renault Store as well as the Retail Renault Group’s new and used vehicle sales area.
Visitors have a month to visit the Atelier Renault one last time and see the space as it has existed for 22 years before it closes for renovation.
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