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Mercedes-Benz Australia boss thanks retailers for their efforts

Robert Barry · 0 comments
Florian Seidler

In a joint presentation Mercedes-Benz Australia and Mercedes-Benz Financial Services have recognised the top performing passenger car and van retailers in its Australian network.

There were eight metropolitan and two rural Mercedes-Benz retailers inducted into the Circle of Excellence program at  a function in Melbourne attended by retailers and staff from around Australia.

Mercedes-Benz Australia/Pacific chief executive Florian Seidler says that the past 12 months had once again been challenging for Mercedes-Benz retail and financial services teams due not only to ongoing lockdowns and movement restrictions, but also to vehicle supply issues.

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Seidler told the assembled retailers that the brand really appreciated the work that they do and the extra effort they put in to proudly represent the three-point star. He also expressed optimism for the next chapter in the company’s history. 

“This year we will have a more compelling product range than ever across our Cars and Vans ranges. Our march to full electrification is picking up pace both in terms of the models we offer, and the interest from customers,” Seidler says.

Seidler welcomed eight metro retailers to the inaugural Circle of Excellence: 3 Point Motors (Vic), G-Brothers (NSW), Mercedes-Benz Adelaide (SA), Mercedes-Benz Berwick (Vic), Mercedes-Benz Melbourne (Vic), Mercedes-Benz North Shore (NSW), Mercedes-Benz Toorak (Vic) and Mercedes-Benz Toowong (Qld). Plus two rural retailers: Mercedes-Benz Ballarat (Vic) and Mercedes-Benz Hobart (Tas).

Circle of Excellence members are invited to attend the 2022 Product Forum in Sydney, to be held on 1 April.

In addition to the Circle of Excellence awards, a number of individual recognitions were made for outstanding contributions across the Mercedes-Benz retailer network.

 The Star Guild awards for New Vehicle Sales Consultant of the Year went to Dennis Colusso (Metro, G-Brothers, NSW) and Sam Staley (Rural, Mercedes-Benz Bendigo, Vic). The AMG Brand Manager award went to Salvatore Ragonese (Tynan Motors, NSW).

The Circle of Excellence recognition was among numerous retailer and individual awards announced by Mercedes-Benz Vans Managing Director Diane Tarr and Mercedes-Benz Financial Services Key Principal Ilka Fuerstenberger.

Tarr announced the Mercedes-Benz Vans Retailer of the Year (Metropolitan) trophy was won by Mercedes-Benz Melbourne (Vic) and the Mercedes-Benz Vans Retailer of the Year (Rural) trophy was taken out by Mercedes-Benz Mornington (Vic)

Fuerstenberger congratulated Mercedes-Benz Brisbane (QLD) on taking out the Mercedes-Benz Financial Retailer of the Year award for both the cars and vans category.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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