In the first quarter of 2025, the BMW Group delivered 586,117 premium vehicles to customers (-1.4%). More than a quarter of these were electrified (26.9%), with fully-electric vehicles once again showing significant sales growth of +32.4%.
The EBIT margin in the Automotive Segment – one of the company’s key profit indicators – stood at 6.9%, placing it at the upper end of the targeted range of 5-7% for the year.
“Our technology-open approach remains a key success factor: with our young, highly attractive models and our broad range of drives, we are able to meet the various needs of customers worldwide. This enables us to achieve robust results and stay on course to meet our ambitious full-year targets,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.
Significant increase in fully-electric vehicle deliveries
Despite persistently strong competition in China, the company’s global deliveries remained largely in line with the previous year (-1.4%). In the first three months, the BMW Group achieved growth in key markets Europe (+6.2%) and the US (+4.0%).
In the first quarter of 2025, the BMW brand delivered a total of 520,121 vehicles to customers worldwide, surpassing the previous year’s volume in all regions except China. The strongest growth was recorded by the new BMW 5 Series models (+35.8%), as well as the BMW X1 and X2 variants (+31.8%).
The BMW M brand achieved solid sales growth of +5.0% in the first quarter, delivering a total of 50,500 vehicles to customers. The main growth drivers were the high-performance models BMW M3 and M3 Touring as well as BMW M5 and BMW M5 Touring, which were in high demand across all regions.
The Mini brand, which updated its entire product range over the course of last year, sold 64,615 units worldwide – an increase of 4.1%. The Rolls-Royce brand delivered 1,381 units to customers between January and March (-9.4%).
Fully-electric vehicles from the BMW, Mini and Rolls-Royce brands reported significant growth, with 109,513 deliveries worldwide (+32.4%). The BMW iX1* was the brand’s most successful BEV model, while the BMW i4* accounted for half of all BMW 4 Series delivered.
Sales of fully-electric vehicles saw the strongest growth in Europe (+64.2%). New models from the Mini brand were major contributors to this: The urban premium brand delivered a total of 22,794 fully-electric vehicles, achieving a BEV share of 35.3%.
The BMW Group currently offers at least one model with an electrified drive train in every vehicle class. Total deliveries of electrified vehicles (BEVs and PHEVs) also rose significantly in the first three months of the year, reaching 157,487 vehicles (2024: 122,582 vehicles/+28.5%).
The BMW Group will reach two significant sales milestones: first, the delivery of 1.5 million fully-electric premium vehicles since the market launch of the BMW i3 in 2013; and second, a total of three million electrified cars since then.
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