Wednesday 11 November 2026 Industry news by email, Tuesday and Thursday: sign up
Advertisement
Columns / Gavin Cox

Gavin Cox

Columnist

Never miss an opportunity with “always-on” advertising

We’ve all heard the stats: 93% of car purchases today are digitally influenced; customers are researching more so can have as many as 130 digital touchpoints before they purchase a vehicle; and dealership visits have dropped from five per sale to two.