It is Superbowl time again in the US – which means millions being spent on just a few seconds of screen time – and the automotive industry is one of the heavy hitters on game Read More
Jaguar makes the most of movie stereotype
Posted on January 30th, 2014
In its first ever Superbowl advertisement, Jaguar has decided to make the most of the movie-image of the classic British villain. Ignore the footage itself and listen to the sound of the F-type!
NQN: Ford parks itself, without driver
Posted on October 21st, 2013
If you are a little round in the middle, like this writer, you will know how tricky it can by to get in and out of a car parked in a tight space. Ford is Read More
Car ad draws marriage proposals
Posted on May 17th, 2013
When a West Australian man described his 1991 Subaru Brumby ute as “the most heroic form of transport since Apollo 11”, he had little idea his classified ad would attract so much interest. Wine Read More
April fools media releases
Posted on April 2nd, 2013
April ‘fools day’ in the automotive media worlds always means a number of hoax media releases – here are two goodies from Honda and Toyota. Honda introduces HondaHAIR, first-ever in-vehicle hair-grooming tool Honda has unveiled Read More
