Sales of new vehicles have declined by 6.2% in the New Zealand market for January 2020 from the previous year to 13,078 registrations.
The top-selling Kiwi models for the month of January were the Ford Ranger (885 units), followed by the Toyota RAV4 (569 units) with the Toyota Hilux in third place (473 units). The top selling passenger and SUV models for the month were the Toyota RAV4 (569 units) followed by the Kia Seltos (430 units) followed by the Suzuki Swift (289 units).
“As expected, the new year has continued the downward trend set during 2019, “ says Motor Industry Association chief executive David Crawford.
“Expectations for the 2020 year is for it to be about four to five percent down on 2019, with the month of January coming in a bit softer than anticipated.”
Pure electric vehicles were softer with 140 units sold in January, with PHEV’s up slightly at 88 units and 647 hybrid vehicles, continuing their strong sales for the month.
Registration of 9,099 passenger cars and SUVs for January 2020 were down 8.5% (843 units) on 2019 volumes. The top three segments for the month were SUV medium vehicles with 19% share followed by SUV Compact also with 19% market share and the Pick Up/Chassis 4×4 segment with 14%.
Toyota New Zealand started the new decade as it almost always does as the overall market leader with 15% market share (1903 units), followed by Ford with 12% (1534 units) and the Kia third spot with 7% market share (964 units).
Toyota New Zealand was also the market leader for passenger and SUV registrations with 13% market share (1220 units) followed by Kia with 11% (964 units) and then Mazda with 7% market share (674 units).
