Toyota hits 10 million hybrid sales, target set at 15M by 2020

Toyota hits 10 million hybrid sales, target set at 15M by 2020

Toyota Motor Corporation (TMC) expects sales of its hybrid technology to increase 50% by 2020 as the carmaker has sold more than 10 million vehicles around the world.

Australians have bought almost 95,000 Toyota hybrids or close to 1% of the global total – 75,000 from the Toyota brand and almost 20,000 from the Lexus brand.

The local best-sellers are the Camry hybrid (42,000) and the Prius (20,000).

TMC’s target is to increase global sales of its hybrid vehicles to 15 million customer deliveries by 2020 – an increase of 50%.

It took more than 15 years to reach a cumulative global tally of five million hybrid sales, but just under four years to double the total.

Last year was the most successful in history for the group’s hybrid sales with 1.4 million vehicles sold by the Toyota and Lexus brands, representing approximately 15% of their sales.

Japan is the biggest market for hybrids with more than 4.8 million sales, followed by North America (3.2 million) and Europe (1.3 million).

Globally, Toyota estimates its hybrid vehicles have saved approximately 29 billion litres of fuel and 70 billion kilograms of CO2 emissions when compared with conventional petrol cars of similar size and driving performance.

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