When a phone call won’t cut it

Posted on January 5th, 2016

My wife and I have recently taken stock of our health insurance and have been doing some shopping around to see that we are getting the best deal we can. There isn’t any daylight in Read More

Competition in the Australian motor industry

Posted on January 2nd, 2016

The Malcolm Turnbull-led government has released its response to the Harper Review, agreeing to adopt 44 out of 56 recommendations, and remaining open to the other 12. Respected economic commentators are describing the announcement as Read More

Make reporting meaningful with targets, KPI’s and ROI

Posted on January 6th, 2015

The new business year is a good time to review how you are measuring the performance of your dealership. Over the years a number of tried-and-true reporting measurements have been developed – from how long Read More

Measurement and reporting: What to measure and why?

Posted on December 2nd, 2014

What should a dealership measure when it comes to marketing, sales activity and performance? Below is a list of metrics that should be measured, how to measure them and why you need to do so: Read More

Social media and its relevance for dealerships

Posted on June 2nd, 2014

Does February 4, 2004 ring a bell for you? No? Well on that day Mark Zuckerberg and his fellow Harvard University mates Eduardo Saverin, Andrew McCollum, Chris Moskovitz and Chris Hughes founded the online social Read More

Suspended sentence for odo dealer

Posted on January 9th, 2014

Consumer Affairs Victoria reports that an unlicensed Melbourne car dealer was fined $4000 for odometer tampering and other offences, and received a 12 month suspended sentence. Hassan Dali, 30, pled guilty to 10 counts of Read More

Digital marketing research can help your dealership

Posted on January 6th, 2014

At this time of the year there are numerous articles reflecting on achievements over the last 12 months. Just about every conceivable field is covered, from business, sport, music, literature and a whole host of Read More

Santa’s getting a new car for Christmas

Posted on December 11th, 2013

December is generally a good month for used car sales. Personally, I’ve always wondered why December is so solid. The holiday period is an expensive time with presents to buy, meals to be had, drinks Read More

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