Author: Gavin Cox

This story first appeared in the december issue of autotalkau CLICK HERE to download the magazine FREE Our column last month looked at the importance of running advertising that is “always-on” to ensure you are constantly present at every touchpoint of a customer’s journey toward vehicle sale. However, …

This story first appeared in the november issue of Autotalkau – CLICK HERE to download the magazine FREE Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unless dealers adapt with customers’ expectations, they will be left behind. We’ve all heard the …